Subway is one of the most popular fast-food chains in the world, with over 44,000 locations across the globe. In the United Kingdom, Subway has been rapidly expanding since its first store opened in Brighton in 1996. With its fresh, healthy, and customizable menu, Subway has become a go-to destination for people of all ages. In this article, we will explore the popularity and reputation of Subway in the United Kingdom.
Here is a list of latest and up-to-date Subway menu prices (United Kingdom).
| Item | Price | |||
|---|---|---|---|---|
Crisps |
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| Walkers Ready Salted | £0.99 | |||
| Walkers Cheese and Onion | £1.09 | |||
| Walkers Cheese & Onion Crisps 32.5g | £0.91 | |||
| Quavers Cheese | £1.10 | |||
| Doritos Tangy Cheese | £0.99 | |||
| Doritos Chilli Heatwave | £1.06 | |||
| Sunbites Sweet Chilli | £1.07 | |||
| Doritos Cool Original | £1.04 | |||
| Walkers MAX Paprika | £1.06 | |||
| Walkers Prawn Cocktail | £1.02 | |||
| Sensation Thai Sweet Chili | £1.07 | |||
| Walkers Salt and Vinegar | £1.05 | |||
| Walkers Oven Baked Cheese and Onion | £1.09 | |||
| Walkers Square Salt and Vinegar | £1.07 | |||
| Walkers Monster Munch Roast Beef | £1.03 | |||
NEW Subway® Series |
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| Emperor | £6.10 | |||
| Great Goddess | £6.63 | |||
| Fine Catch | £7.53 | |||
Meal Deals |
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| Subway Series - Footlong Meal Deal | £13.35 | |||
| Subway Series – 6-inch / Wrap /Salad Meal Deal | £9.72 | |||
| Meal Deal for 2 | £16.58 | |||
| SubMelt - Footlong Meal Deal | £12.57 | |||
| SubMelt - 6-inch Meal Deal | £9.62 | |||
| Create Your Own - Footlong Meal Deal | £11.53 | |||
| Create Your Own – 6-inch Meal Deal | £8.77 | |||
| Subway Series Meal Deal for 2 | £20.27 | |||
Picked for you |
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| Large Meal Deal for 1 | £10.39 | |||
| Small Meal Deal for 1 | £7.94 | |||
Dips |
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| Dips | £0.95 | |||
Hot Sides |
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| Bowl of Meatballs | £2.55 | |||
| DORITOS Lightly Salted Nachos | £2.90 | |||
| Nacho Chicken Bites - 6 pieces | £3.58 | |||
| DORITOS FLAMIN’ HOT Nachos | £2.89 | |||
| Nacho Chicken Bites - 9 pieces | £4.86 | |||
| Cheesy Garlic Slice | £1.47 | |||
| Hash Browns | £1.42 | |||
| Pepperoni Slice | £2.17 | |||
| Bowl of Meatless Meatballs | £2.41 | |||
| Nacho Chicken Bites - 4 pieces | £2.39 | |||
| Cheesy Bites - 5 pieces | £2.81 | |||
| Cheesy Bites - 12 pieces* | £5.29 | |||
| Crinkle Wedges - regular | £2.25 | |||
| Crinkle Wedges - large | £3.64 | |||
| DORITOS Lightly Salted Sharer Nachos for 2 | £4.70 | |||
| DORITOS FLAMIN' HOT Sharer Nachos for 2 | £4.80 | |||
| Margherita Slice | £1.79 | |||
| Side Salad | £1.97 | |||
| Steak Loaded Nachos | £6.81 | |||
Treats |
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| Bear Yoyo | £1.07 | |||
| Ben and Jerrys Chocolate Fudge Brownie 100ml | £2.60 | |||
| Cadbury’s Caramel Muffin | £2.15 | |||
| Ben and Jerrys Caramel Chew Chew 100ml | £2.61 | |||
| Ben and Jerrys Cookie Dough 100ml | £2.63 | |||
Bottled Drinks |
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| Pepsi Regular 375ml | £2.32 | |||
| Mountain Dew Sugar Free 500ml | £2.32 | |||
| Robinson’s Refresh’d Raspberry and Apple 500ml | £2.18 | |||
| Pepsi Regular 500ml | £2.35 | |||
| Princes Gate Still Water 500ml | £2.00 | |||
| Pepsi Max 1.25lt | £3.39 | |||
| Robinsons Fruit Shoot Apple and Blackcurrent 200ml | £1.70 | |||
| Pepsi Diet 500ml | £2.29 | |||
| Robinsons Refresh’d Orange and Passion Fruit 500ml | £2.20 | |||
| Tango Orange 1.5lt | £3.59 | |||
| Pepsi Max 1.5Lt | £3.53 | |||
| Pepsi Max Cherry 1.5lt | £3.54 | |||
| 7UP 1.5lt | £3.53 | |||
| Pepsi Regular 1.25lt | £3.52 | |||
Cookies |
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| NEW Strawberries and Cream cookie | £1.15 | |||
| 3x NEW Strawberries and Cream cookie | £2.15 | |||
| Rainbow Chocolate Chip Cookie | £1.00 | |||
| White Chocolate Chip Macadamia Nut Cookie | £1.06 | |||
| 3x Rainbow Candy Chip Cookies | £2.03 | |||
| Chocolate and Orange Cookie | £0.99 | |||
| Chocolate Chunk Cookie | £1.22 | |||
| Double Chocolate Cookie | £0.99 | |||
| Vegan Double Chocolate Cookie | £0.98 | |||
| 3x Chocolate Chunk Cookies | £2.01 | |||
| 3x Double Chocolate Cookies | £1.85 | |||
| Rainbow Candy Chip Cookie | £1.10 | |||
| Lemon Drizzle Cookie | £1.08 | |||
6-inch Toasted/Hot Subs |
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| 6-inch Toasted/Hot - Rotisserie-Style Chicken | £4.94 | |||
| 6-inch Toasted/Hot Sub - Rotisserie-Style Chicken | £4.97 | |||
| 6-inch Toasted/Hot - Italian B.M.T.® | £4.00 | |||
| 6-inch Toasted/Hot Sub - Italian B.M.T.® | £4.22 | |||
| 6-inch Toasted/Hot - Meatball Marinara | £4.27 | |||
| 6-inch Toasted/Hot Sub - Meatball Marinara | £4.33 | |||
| 6-inch Toasted/Hot - Tuna | £4.27 | |||
| 6-inch Toasted/Hot Sub - Tuna | £4.23 | |||
| 6-inch Toasted/Hot - Spicy Italian | £3.92 | |||
| 6-inch Toasted/Hot Sub - Spicy Italian | £3.93 | |||
| 6-inch Toasted/Hot - Steak & Cheese | £5.12 | |||
| 6-inch Toasted/Hot Sub - Steak & Cheese | £5.17 | |||
| 6-inch Toasted/Hot - Chicken Teriyaki | £4.95 | |||
| 6-inch Toasted/Hot Sub - Chicken Teriyaki | £4.98 | |||
| 6-inch Toasted/Hot - Subway Melt™ | £4.59 | |||
| 6-inch Toasted/Hot Sub - Subway Melt™ | £4.73 | |||
| 6-inch Toasted/Hot - Chicken & Bacon Melt | £5.15 | |||
| 6-inch Toasted/Hot Sub - Chicken & Bacon Melt | £5.11 | |||
| 6-inch Toasted/Hot Sub - Chicken & Turkey Melt | £5.27 | |||
| 6-inch Toasted/Hot - Chicken Pizziola | £5.05 | |||
| 6-inch Toasted/Hot Sub - Chicken Pizziola | £5.05 | |||
| 6-inch Toasted/Hot - Chicken Tikka | £4.27 | |||
| 6-inch Toasted/Hot Sub - Chicken Tikka | £4.31 | |||
| 6-inch Toasted/Hot - Ham | £3.67 | |||
| 6-inch Toasted/Hot Sub - Ham | £3.76 | |||
| 6-inch Toasted/Hot - Turkey Breast | £3.70 | |||
| 6-inch Toasted/Hot Sub - Turkey Breast | £3.86 | |||
| 6-inch Toasted/Hot Sub - Turkey Ham | £3.91 | |||
| 6-inch Toasted/Hot - Chicken Breast | £4.46 | |||
| 6-inch Toasted/Hot Sub - Chicken Breast | £4.47 | |||
| 6-inch Toasted/Hot - Turkey Breast & Ham | £3.70 | |||
| 6-inch Toasted/Hot Sub - Turkey Breast & Ham | £3.77 | |||
| 6-inch Toasted/Hot - Veggie Delite® | £3.33 | |||
| 6-inch Toasted/Hot Sub - Turkey Breast & Turkey Ham | £3.91 | |||
| 6-inch Toasted/Hot Sub - Veggie Delite® | £3.41 | |||
| 6-inch Toasted/Hot - Ultimate Cheesy Garlic Bread Italian B.M.T.® | £4.97 | |||
| 6-inch Toasted/Hot Sub - Ultimate Cheesy Garlic Bread Italian B.M.T.® | £5.21 | |||
| 6-inch Toasted/Hot - Ultimate Cheesy Garlic Bread Meatball Marinara | £5.20 | |||
| 6-inch Toasted/Hot Sub - Ultimate Cheesy Garlic Bread Meatball Marinara | £5.33 | |||
| 6-Inch Toasted/Hot Sub - BBQ Chicken Pizza | £4.99 | |||
| 6-inch Toasted/Hot sub - Meatless Meatball Marinara | £4.41 | |||
| 6-Inch Toasted/Hot Sub - Spicy Pepperoni Pizza | £4.37 | |||
| 6-Inch Toasted/Hot Sub - Veggie Supreme Pizza Sub | £3.75 | |||
Hot Salad Bowls |
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| Hot Salad Bowl - Rotisserie-Style Chicken | £5.48 | |||
| Hot Salad Bowl - Italian B.M.T.® | £4.63 | |||
| Hot Salad Bowl - Meatball Marinara | £4.81 | |||
| Hot Salad Bowl - Meatless Meatball Marinara | £4.87 | |||
| Hot Salad Bowl - Tuna | £4.75 | |||
| Hot Salad Bowl - Spicy Italian | £4.44 | |||
| Hot Salad Bowl - Steak & Cheese | £5.66 | |||
| Hot Salad Bowl - Chicken Teriyaki | £5.47 | |||
| Hot Salad Bowl - Subway Melt™ | £5.25 | |||
| Hot Salad Bowl - Chicken & Bacon Melt | £5.64 | |||
| Hot Salad Bowl - Chicken & Turkey Melt | £5.74 | |||
| Hot Salad Bowl - Chicken Pizziola | £5.55 | |||
| Hot Salad Bowl - Chicken Tikka | £4.77 | |||
| Hot Salad Bowl - Ham | £4.22 | |||
| Hot Salad Bowl - Turkey Breast | £4.26 | |||
| Hot Salad Bowl - Turkey Ham | £4.33 | |||
| Hot Salad Bowl - Chicken Breast | £4.96 | |||
| Hot Salad Bowl - Turkey Breast & Ham | £4.24 | |||
| Hot Salad Bowl - Turkey Breast & Turkey Ham | £4.37 | |||
| Hot Salad Bowl - Veggie Delite® | £3.88 | |||
| Hot Salad Bowl - Thai Chicken Salad | £4.88 | |||
6-inch Cold Subs |
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| 6-inch Cold - Rotisserie-Style Chicken | £4.94 | |||
| 6-inch Cold Sub - Rotisserie-Style Chicken | £4.98 | |||
| 6-inch Cold - Italian B.M.T.® | £4.00 | |||
| 6-inch Cold Sub - Italian B.M.T.® | £4.22 | |||
| 6-inch Cold - Tuna | £4.27 | |||
| 6-inch Cold Sub - Tuna | £4.23 | |||
| 6-inch Cold - Spicy Italian | £3.99 | |||
| 6-inch Cold Sub - Spicy Italian | £3.93 | |||
| 6-inch Cold - Steak & Cheese | £5.13 | |||
| 6-inch Cold Sub - Steak & Cheese | £5.17 | |||
| 6-inch Cold - Chicken Teriyaki | £4.94 | |||
| 6-inch Cold Sub - Chicken Teriyaki | £4.98 | |||
| 6-inch Cold - Chicken Pizziola | £5.05 | |||
| 6-inch Cold Sub - Chicken Pizziola | £5.06 | |||
| 6-inch Cold - Chicken Tikka | £4.27 | |||
| 6-inch Cold Sub - Chicken Tikka | £4.30 | |||
| 6-inch Cold - Ham | £3.67 | |||
| 6-inch Cold Sub - Ham | £3.77 | |||
| 6-inch Cold - Turkey Breast | £3.72 | |||
| 6-inch Cold Sub - Turkey Breast | £3.84 | |||
| 6-inch Cold Sub - Turkey Ham | £3.85 | |||
| 6-inch Cold - Chicken Breast | £4.46 | |||
| 6-inch Cold Sub - Chicken Breast | £4.47 | |||
| 6-inch Cold - Turkey Breast & Ham | £3.70 | |||
| 6-inch Cold Sub - Turkey Breast & Ham | £3.77 | |||
| 6-inch Cold - Veggie Delite® | £3.34 | |||
| 6-inch Cold Sub - Veggie Delite® | £3.41 | |||
| 6-inch Cold Sub - Turkey Breast & Turkey Ham | £3.96 | |||
Footlong Toasted/Hot Subs |
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| Footlong Toasted/Hot - Rotisserie-Style Chicken | £7.53 | |||
| Footlong Toasted/Hot Sub - Italian B.M.T.® | £6.80 | |||
| Footlong Toasted/Hot Sub - Rotisserie-Style Chicken | £7.58 | |||
| Footlong Toasted/Hot - Italian B.M.T.® | £6.59 | |||
| Footlong Toasted/Hot Sub - Meatball Marinara | £6.91 | |||
| Footlong Toasted/Hot - Meatball Marinara | £6.86 | |||
| Footlong Toasted/Hot - Turkey Breast | £6.29 | |||
| Footlong Toasted/Hot - Tuna | £6.86 | |||
| Footlong Toasted/Hot Sub - Tuna | £6.80 | |||
| Footlong Toasted/Hot - Subway Melt™ | £7.24 | |||
| Footlong Toasted/Hot - Chicken Breast | £6.99 | |||
| Footlong Toasted/Hot - Spicy Italian | £6.51 | |||
| Footlong Toasted/Hot Sub - Spicy Italian | £6.50 | |||
| Footlong Toasted/Hot - Steak & Cheese | £7.73 | |||
| Footlong Toasted/Hot Sub - Steak & Cheese | £7.75 | |||
| Footlong Toasted/Hot - Chicken Teriyaki | £7.53 | |||
| Footlong Toasted/Hot Sub - Chicken Teriyaki | £7.55 | |||
| Footlong Toasted/Hot Sub - Subway Melt™ | £7.32 | |||
| Footlong Toasted/Hot - Chicken & Bacon Melt | £7.75 | |||
| Footlong Toasted/Hot Sub - Chicken & Bacon Melt | £7.69 | |||
| Footlong Toasted/Hot Sub - Chicken & Turkey Melt | £7.86 | |||
| Footlong Toasted/Hot - Chicken Pizziola | £7.64 | |||
| Footlong Toasted/Hot Sub - Chicken Pizziola | £7.64 | |||
| Footlong Toasted/Hot - Chicken Tikka | £6.86 | |||
| Footlong Toasted/Hot Sub - Chicken Tikka | £6.88 | |||
| Footlong Toasted/Hot - Ham | £6.27 | |||
| Footlong Toasted/Hot Sub - Ham | £6.35 | |||
| Footlong Toasted/Hot Sub - Turkey Breast | £6.40 | |||
| Footlong Toasted/Hot Sub - Turkey Ham | £6.37 | |||
| Footlong Toasted/Hot Sub - Chicken Breast | £7.04 | |||
| Footlong Toasted/Hot - Turkey Breast & Ham | £6.32 | |||
| Footlong Toasted/Hot Sub - Turkey Breast & Ham | £6.38 | |||
| Footlong Toasted/Hot - Veggie Delite® | £6.00 | |||
| Footlong Toasted/Hot Sub - Veggie Delite® | £5.97 | |||
| Footlong Toasted/Hot Sub - Turkey Breast & Turkey Ham | £6.44 | |||
| Footlong Toasted/Hot - Ultimate Cheesy Garlic Bread Italian B.M.T.® | £8.45 | |||
| Footlong Toasted/Hot Sub - Ultimate Cheesy Garlic Bread Italian B.M.T.® | £8.83 | |||
| Footlong Toasted/Hot - Ultimate Cheesy Garlic Bread Meatball Marinara | £8.71 | |||
| Footlong Toasted/Hot Sub - Ultimate Cheesy Garlic Bread Meatball Marinara | £9.02 | |||
| Footlong Toasted/Hot Subs - BBQ Chicken Pizza | £7.50 | |||
| Footlong Toasted/Hot Subs - Spicy Pepperoni Pizza | £6.88 | |||
| Footlong Toasted/Hot Subs - Veggie Supreme Pizza Sub | £6.27 | |||
| Footlong Toasted/Hot sub - Meatless Meatball Marinara | £6.98 | |||
Footlong Cold Subs |
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| Footlong Cold - Chicken Tikka | £6.86 | |||
| Footlong Cold - Rotisserie-Style Chicken | £7.53 | |||
| Footlong Cold Sub - Rotisserie-Style Chicken | £7.50 | |||
| Footlong Cold - Italian B.M.T.® | £6.61 | |||
| Footlong Cold Sub - Italian B.M.T.® | £6.81 | |||
| Footlong Cold - Tuna | £6.86 | |||
| Footlong Cold Sub - Chicken Teriyaki | £7.56 | |||
| Footlong Cold Sub - Tuna | £6.80 | |||
| Footlong Cold - Spicy Italian | £6.51 | |||
| Footlong Cold Sub - Spicy Italian | £6.51 | |||
| Footlong Cold - Steak & Cheese | £7.73 | |||
| Footlong Cold Sub - Steak & Cheese | £7.75 | |||
| Footlong Cold - Chicken Teriyaki | £7.53 | |||
| Footlong Cold - Chicken Pizziola | £7.64 | |||
| Footlong Cold Sub - Chicken Pizziola | £7.63 | |||
| Footlong Cold Sub - Chicken Tikka | £6.88 | |||
| Footlong Cold - Ham | £6.27 | |||
| Footlong Cold Sub - Ham | £6.35 | |||
| Footlong Cold - Turkey Breast | £6.30 | |||
| Footlong Cold Sub - Turkey Breast | £6.41 | |||
| Footlong Cold Sub - Turkey Ham | £6.37 | |||
| Footlong Cold - Chicken Breast | £7.09 | |||
| Footlong Cold Sub - Chicken Breast | £7.04 | |||
| Footlong Cold - Turkey Breast & Ham | £6.30 | |||
| Footlong Cold Sub - Turkey Breast & Ham | £6.35 | |||
| Footlong Cold - Veggie Delite® | £5.93 | |||
| Footlong Cold Sub - Turkey Breast & Turkey Ham | £6.61 | |||
| Footlong Cold Sub - Veggie Delite® | £5.97 | |||
Footlong Classic Subs |
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| Footlong - Turkey Breast and Ham | £5.84 | |||
Hot Signature Wraps |
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| Hot Signature Wrap - Chipotle Southwest Steak & Cheese | £6.93 | |||
| Hot Signature Wrap - BBQ Chicken & Bacon | £6.86 | |||
| Hot Signature Wrap - BBQ Chicken & Turkey | £6.95 | |||
Cold Signature Wraps |
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| Cold Signature Wrap - Chipotle Southwest Steak & Cheese | £6.93 | |||
| Cold Signature Wrap - BBQ Chicken & Bacon | £6.87 | |||
| Cold Signature Wrap - BBQ Chicken & Turkey | £7.00 | |||
Cold Salad Bowls |
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| Cold Salad Bowl - Rotisserie-Style Chicken | £5.48 | |||
| Cold Salad Bowl - Italian B.M.T.® | £4.64 | |||
| Cold Salad Bowl - Tuna | £4.75 | |||
| Cold Salad Bowl - Spicy Italian | £4.44 | |||
| Cold Salad Bowl - Steak & Cheese | £5.66 | |||
| Cold Salad Bowl - Chicken Teriyaki | £5.47 | |||
| Cold Salad Bowl - Chicken Pizziola | £5.56 | |||
| Cold Salad Bowl - Chicken Tikka | £4.79 | |||
| Cold Salad Bowl - Ham | £4.22 | |||
| Cold Salad Bowl - Turkey Breast | £4.26 | |||
| Cold Salad Bowl - Turkey Ham | £4.33 | |||
| Cold Salad Bowl - Chicken Breast | £4.97 | |||
| Cold Salad Bowl - Turkey Breast & Ham | £4.24 | |||
| Cold Salad Bowl - Turkey Breast & Turkey Ham | £4.37 | |||
| Cold Salad Bowl - Veggie Delite® | £3.88 | |||
| Cold Salad Bowl - Thai Chicken Salad | £4.87 | |||
| Cold Salad Bowl - Tuna Niçoise Salad | £5.46 | |||
Platter Subs |
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| Classic Platter | £26.96 | |||
| Veggie and Vegan Platter | £24.71 | |||
| Lite Platter | £26.95 | |||
| Meat Feast Platter | £26.95 | |||
Toasted/Hot Kids' Pak |
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| Toasted/Hot Kids' Pak - Chicken Breast | £3.87 | |||
| Toasted/Hot Kids' Pak - Ham | £3.85 | |||
| Toasted/Hot Kids' Pak - Turkey Ham | £3.97 | |||
| Toasted/Hot Kids' Pak - Turkey Breast | £3.87 | |||
| Toasted/Hot Kids' Pak - Veggie | £3.79 | |||
| Toasted/Hot Kids' Pak - Veggie Delite® | £3.90 | |||
Cold Kids' Pak |
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| Cold Kids' Pak - Chicken Breast | £3.87 | |||
| Cold Kids' Pak - Ham | £3.85 | |||
| Cold Kids' Pak - Turkey Ham | £3.97 | |||
| Cold Kids' Pak - Turkey Breast | £3.87 | |||
| Cold Kids' Pak - Veggie | £3.79 | |||
| Cold Kids' Pak - Veggie Delite® | £3.90 | |||
Drinks |
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| Pepsi | £1.77 | |||
| Pepsi 330ml | £1.79 | |||
| Pepsi Max | £1.77 | |||
| Pepsi Max 500ml | £2.03 | |||
| Pepsi Max Cherry | £1.77 | |||
| Pepsi Max Cherry 500ml | £2.02 | |||
| Tango Orange | £1.77 | |||
| Tango Orange 500ml | £2.03 | |||
| Mountain Dew Sugar Free | £1.77 | |||
| Mountain Dew Sugar Free Citrus Flavour 500ml | £1.79 | |||
| 7 Up Free | £1.78 | |||
| Gatorade Blue | £1.79 | |||
| Lipton Ice Tea Peach 500ml | £1.91 | |||
| Robinsons Refresh'd Rasberry and Apple | £1.76 | |||
| Liptons Peach Iced Tea | £1.77 | |||
| Drench Peach and Mango | £1.79 | |||
| Princes Gate Water | £1.53 | |||
| Tropicana Orange Juice | £1.74 | |||
| Tropicana Orange Juice with Bits 250ml | £1.76 | |||
| 7UP Free 500ml | £2.07 | |||
| Robinsons My-5 Blackcurrant | £1.28 | |||
Desserts |
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| 1 Cookie | £0.78 | |||
| 3 Cookies | £1.50 | |||
| 12 Cookies | £4.85 | |||
| Bear Yo Yo | £0.86 | |||
Toasted Bites |
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| Ham & Cheese Toasted Bite | £1.68 | |||
| Tuna Melt Toasted Bite | £1.69 | |||
| Steak & Cheese Toasted Bite | £1.70 | |||
| Cheese Toasted Bite | £1.65 | |||
| Vegan Cheese Toasted Bite | £1.63 | |||
Subway (UK) prices provided by PriceListo.The Popularity of Subway in the United Kingdom
Subway’s popularity in the United Kingdom can be attributed to several factors. Firstly, Subway has positioned itself as a healthier fast-food option, with a menu that focuses on fresh ingredients and low-fat options. This approach has resonated with health-conscious consumers, who are increasingly looking for healthier fast-food options.
Secondly, Subway’s menu is highly customizable, which allows customers to create their own sandwiches, salads, and wraps. This has proved popular with customers, who appreciate the ability to customize their meals to their liking. This customization feature also allows Subway to cater to a variety of dietary requirements, including vegan, vegetarian, and gluten-free options.
Thirdly, Subway’s pricing strategy has played a significant role in its popularity in the United Kingdom. Subway has positioned itself as an affordable fast-food option, with prices that are lower than some of its competitors. This pricing strategy has proved successful, as it has allowed Subway to appeal to a wide range of consumers, including students, families, and budget-conscious consumers.
The Reputation of Subway in the United Kingdom
Subway’s reputation in the United Kingdom has been generally positive, although there have been some challenges along the way. One of the main challenges that Subway has faced in the United Kingdom is the perception that its food is not as fresh as it claims to be. This perception was fueled by a scandal in 2017, in which a DNA test found that Subway’s chicken contained only 50% chicken DNA. Subway denied the allegations, and the matter was eventually resolved. However, the incident had a negative impact on Subway’s reputation in the United Kingdom.
Another challenge that Subway has faced in the United Kingdom is increased competition from other fast-food chains. With the rise of brands like Pret a Manger and Greggs, Subway has had to work harder to differentiate itself and maintain its position in the market. Subway has responded by introducing new menu items, improving the quality of its ingredients, and enhancing the in-store experience for customers.
Despite these challenges, Subway’s reputation in the United Kingdom remains strong. According to a survey conducted by YouGov in 2019, Subway was the second most popular sandwich shop in the United Kingdom, behind Greggs. The survey also found that Subway had a higher customer satisfaction rating than its competitors, indicating that the chain is doing something right in terms of customer service.
Conclusion
Subway’s popularity and reputation in the United Kingdom are the result of a combination of factors, including its focus on fresh and healthy ingredients, its customizable menu, and its affordable pricing strategy. While there have been challenges along the way, Subway has managed to maintain a strong position in the market by continuously improving its menu and enhancing the customer experience. Overall, Subway’s success in the United Kingdom serves as a testament to the power of a well-executed marketing strategy and a commitment to quality and customer service.
To find out more about Subway, visit their official website at Subway homepage.